Custom websites that help small businesses grow beautifully online

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Website Design

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Search Engine Optimisation

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Answer Engine Optimisation

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Social Media

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Branding

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Website Design • Search Engine Optimisation • Answer Engine Optimisation • Social Media • Branding •

Hayley from Innerbloom Studio sitting in her home office where she designs websites for small businesses.

Hey! I’m Hayley.

With me, you don't just get a web designer. You get someone who seriously lights up by watching small businesses bloom into their full potential.

My path here wasn't exactly a straight line, and I love that about it. You can read more about the full story here. Somewhere along my career path, I noticed the common thread in everything I loved doing was helping people tell their story well. So I followed that spark and Innerbloom Studio was born.

It’s here that I bring together everything I know about connection, care, and creativity to build custom websites and brand presence that reflect the hardworking humans behind their business.

My best work happens when I'm doing what lights me up, and that energy carries through to your finished site. It's probably why so many clients find me through word of mouth.

These days, I get to do what I love every day: helping brilliant business owners turn their hard work into something beautiful online, whether that's a custom website, a brand refresh, or design support for something new.

I'd love to help you grow beautifully online with Innerbloom Studio. Softly, boldly, or somewhere in between.

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Website Packages

Essential Website

This package is perfect for small businesses and sole traders who want a beautiful, professional site without complex features. It’s simple, clear, and budget‑friendly.

$2,490

What’s Included

Brand‑aligned template - A professionally designed base layout customised to your colours, fonts, imagery and tone.
Up to 5 pages - For example, Home, About, Services, Contact, FAQ, Portfolio or Blog, etc.
Light customisation - Adjusted layouts, sections and components to suit your content and brand personality.
Mobile optimisation Your site looks great on phones, tablets and desktops.
Basic SEO setup - Page titles, meta descriptions, image alt text and keyword‑friendly structure.
Contact form setup - Includes email notifications and optional automated replies.
Social media integration - Links, icons and embedded feeds if desired.
One round of revisions - A single round of refinements based on your feedback after the first draft.
Launch support - Domain connection, final checks and a smooth go‑live process.
Training video - A personalised walkthrough showing you or your team how to update your site going forward.

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Signature Build

This package is perfect for growing brands needing a deeply personalised website with custom design, advanced functionality and secure or subscription‑based content.

$6,490

What’s Included

Custom Design - Every page designed from scratch with unique layouts, illustrations, motifs and brand storytelling.
Up to 10 pages - Includes advanced pages, e.g. Products, Portfolio, Workshops, Recipes or Resources.
Advanced functionality - Booking systems, event calendars, membership areas, gated/secured content areas or interactive elements.
SEO‑optimised structure - Keyword research, internal linking, image optimisation, schema markup and performance optimisation.
Copywriting support - Light editing or co‑writing to ensure your voice is warm, clear and confident.
Brand system integration - Colours, typography, patterns and visual identity woven through every page.
Three rounds of revisions - Three opportunities for refinements based on your feedback.
Launch strategy - Pre‑launch checklist, testing analytics setup and post‑launch optimisation.
1:1 training session - Live walkthrough plus a personalised video library so you or your team can update your website going forward.

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The Website Design Process

Building a website with me feels like a true partnership.

From your very first free consultation to the moment your site goes live (and every bit of care that comes after), each step is thoughtful and built entirely around your business. Get a custom website that attracts your ideal clients and grows your business.

Free Consultation

A friendly conversation to understand your business, your goals and the heart behind your brand. We explore what’s working, what isn’t, and what you want your website to achieve. You’ll have clarity on the project, timeline and your investment.
Content Gathering

You’ll receive a guided digital workbook that makes this step simple and stress‑free. Whether you provide your own copy or have me write it for you, this phase brings together your words, images, brand assets and everything needed to build a cohesive, compelling website.
Design Phase

Now the design phase begins. This is where your brand comes to life through intentional layout, storytelling, and a clean, modern aesthetic. Every page is crafted with conversion‑focused flow, mobile responsiveness, and SEO‑friendly structure.
Review

You’ll then review the full website and have the opportunity to request any refinements. This is where you sit with the design, explore how it feels and share anything you’d like adjusted. Together, we make tweaks so the final result reflects exactly what you’re looking for.
Launch

Once everything is ready, your website goes live. I handle the technical setup, connect your domain and make sure everything is running smoothly. You’ll get guidance for sharing your new site and a quick walkthrough so you feel comfortable managing it going forward.