Custom Website Design
for Small Businesses That Want to Grow
Your custom website, from concept to launch that works as hard as you do.
I build custom, conversion-focused websites for small businesses in Hawke's Bay and wider New Zealand, so you can attract more clients and grow beautifully online.
I’ll work with you to design and build
a unique, mobile-friendly website that truly reflects your brand and attracts your ideal clients. From initial strategy and design through development, content setup, and final testing, I’ll guide you every step of the way.
Once your site is live, we’ll work
together so you feel confident updating and managing it yourself. I’m always here for maintenance if you need it, but my real goal is to empower you to take creative control, make tweaks with ease, add fresh content, and shape your site as your business grows.
The result?
A polished, professional website that’s ready to evolve right alongside you.
What’s Included in Innerbloom Studio’s Web Design Service?
A free consultation to understand your goals and audience
Custom or semi-custom design tailored to your brand
Responsive build that looks great on all devices
Basic on-page SEO/AEO setup (titles, meta descriptions, headings)
Content migration or guidance on writing your own
Final review, tweaks, and launch support
This service is perfect for new businesses, rebrands or anyone ready for their first professional website.
Frequently Asked Questions
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I primarily build websites on Squarespace because it strikes the perfect balance between powerful customisation and everyday usability.
Squarespace is a great website platform to customise as it offers modern design, flexible layout options, and built‑in tools for SEO and e‑commerce that let me create a site that truly reflects your business and goals.
At the same time, it’s user‑friendly enough that my clients can confidently add to and update their own sites after launch. Whether that’s publishing new blog posts, adding portfolio pieces, adding products, updating service pages, or tweaking images and text, you won’t need to call me for every small change. That independence saves you time and money in the long run while keeping your site fresh and relevant.
I also work across other platforms and have hands‑on experience in Wix, Shopify, and WordPress. If your business needs a different ecosystem (for example, a more complex online store) I’m happy to discuss the best fit and build accordingly.
But for most small businesses and creatives, Squarespace gives the ideal mix of beautiful design, solid performance and easy ongoing management.
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Most small-business sites take 3–6 weeks from kickoff to launch, depending on how large the site is, how quickly content is ready and the complexity of features (e.g. e‑commerce, bookings).
I usually work in stages: discovery (goals, audience, content), site structure and wireframes, design in Squarespace, content build‑out, testing, and then launch (woohoo!) which includes a short handover/training session.
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Ideally, you’ll have:
Draft text for your main pages (Home, About, Services/Products, Contact, etc.)
Your logo and any brand assets (colours, fonts, style guide)
Key images (team, location, past work, products)
A clear idea of your goals (e.g., more bookings, more calls, online sales) and who you’re trying to reach
If you don’t have all of this yet, that’s fine, I can help you plan and create it.
I can:
Structure and edit your existing content so it’s clear and on‑brand
Write your pages from scratch with a copywriting add‑on (Home, About, Services, SEO‑focused pages, etc.)
Source high‑quality stock images or advise on a short photo shoot with a local photographer, which often makes a big difference for local businesses
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Yes. I can refresh/update or fully rebuild sites on Squarespace and other platforms, keeping what works and then improving structure, design, speed and Search Engine Optimisation and Answer Engine Optimisation (Google & AI).
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
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All my builds are fully responsive, meaning they’re designed to look and function well on phones, tablets, and desktops.
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Projects vary based on scope, but most small-business websites start from a set base price of $1,500 and increase with added pages, e‑commerce, custom features, or copywriting.
I can give you a tailored quote after a short discovery call.
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Yes. I typically work with a deposit to book your slot, then staged payments (e.g. mid‑project and before launch). If you need a different structure, we can discuss options.
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You’ll have platform fees (e.g. Squarespace/Shopify subscription), domain renewal, and any optional services like ongoing SEO, maintenance, or content updates.
I’ll outline these clearly before we start.